Tuesday, 18 July 2017

Adsense launched 3 New Native Ad Types, Publishers Revenue to Grow

Google Adsense - New Native Ad Types

Recently, Google Adsense has introduced their 3 New Native Ad Types for Adsense publishers, Which may bring great impact on your revenue.

In this post, we'll discuss how it is going to affect your revenue and growth. The Pros and Cons of using these Ad Formats, How it is performing? And I'll also show you, How you can implement it on your website/blog?

As I said above, There are 3 Native Ad Types that you can use on your website/blog. Here's what they call them:

  1. Matched Content
  2. In-feed Ads
  3. In-Article Ads
You may have already seen these type of Ad Formats on any blogs or you might have used them too.
Let's discuss them one-by-one in details.

1. Matched Content

If I'll guess, then there is 90% chance that you have already seen this ad type in many blogs. The name discloses it well but let me tell you how these ads are placed on blogs and websites.

It is used in blogs especially because it fits there very natively. You may have already seen it as, "Recommended" or "Related Articles".

You have already imagined it right? Here's how the Matched Content looks like on the websites/blogs (No Ads - Ads will be placed by replacing any of them.):

Matched Content Example on Desktop

And here is one more example which is shown on Google Adsense Blog for Mobile Devices:
Matched Content Ad Example on Mobile Phones
Image Source: Adsense Blog
(The image is taken from Adsense blog as this blog is still not eligible for Matched Content)

Did you like it? By the way, Google Adsense gives you the full ability to change the way it looks. And as the name says, you can match it accurately with your content.

However, to use this ad format there is an Eligibility Requirement. You must be eligible to use this ad format on your blog/website.

You can only use this ad format on the sites/blogs which will pass the eligibility requirements and is/are approved.

Every good thing comes with some side-effect right? This has too...

Now let's see the Pros and Cons of using Matched Content.

  • It increases your revenue
  • It increases user engagement
  • Increase in session length
  • Needs improvement in recommending related articles
  • No frequent updates so displays old contents more than new

2. In-feed Ads

This one seems to be a new one, but I think, it's not. This ad type is also being used in many blogs but I see it rarely. You might have also the same experience as me.

This ad format is placed in between your feeds like blog post lists, news feeds, product listing, and other listicles.
Don't miss understand, it's not the email one that we used to have earlier.

Have you seen ads like this? Well, I've. But it's rare. Let's have a look how Google In-feed ads look like:

Google In-Feed Ad Example

Cool right? You'll also see them live in action on this page. Find it below the comment box and observe for your reference. 

Here's one example from Google Adsense Blog for mobile devices:

In-feed Ad Example on Mobile Phone
Image Source: Adsense Blog

There is so much possibility that it can grow your CTRs and which will result in higher revenue.

So, shall we look at it's Pros and Cons? Let's have a look:

  • Increase in Click Through Rate (CTR)
  • Increase in Revenue
  • Increased CPC, CPM etc.
  • Needs to improve to show related/relevant ads
  • Needs more advertisers, there are very few so appears the same ad again and again.

3. In-Article Ads:

This one you already know right? I mean from other networks? I think so.
This ad format is placed in between your articles like a break.

I've seen it in many blogs but I find it a little bit distracting. I suggest, don't overdo it. Otherwise, it may distract your readers.

Here's how it looks like, live in action:

In-Article Ad Example 1

KFC Ad in Tech Blog that you are reading, the post is about "Top 5 Android Photo Editing Apps". KFC Ad... Are you serious Google? Not enough for judgment? Here's one more below:

In-Article Ad Example 2

Do you find it distracting? I think it's a little bit distracting. So, use it wisely. Don't overdo it. I don't think Google is not intelligent enough to show relevant ads.

I think this happens because of the fewer number of ads/advertisers. I'm pretty sure it will improve sooner than later. 

However, Let me tell you that you can resolve this issue by blocking ad categories or one-by-one ads.

Here's how it looks on any mobile phone:

In-Article Ad Example on Mobile Phone by Adsense Blog
Image Source: Adsense Blog

For your reference, I've placed an in-article ad below so that you can see it, live in action. Here it is:

Now let's have a look at the pros and cons:

  • Increased Active view impression
  • Increased Ad Rates (i.e., CPC, CPM etc.)
  • It's a little bit distracting
  • Unable to find matching or relevant ads
  • Can cause lower CTR


As you read above, all them may turn out to be a profitable decision but it can harm the user experience too. As there are very few ads/advertisers right now, They are unable to serve relevant ads.

However, In future, it may definitely give you some extra profit. I suggest don't overwhelm your readers with too many ads. It may distract them and can harm the user experience too.

And this behavior on your site may lead you to lower Search Engine Rankings. But if you do it correctly, You'll definitely get some increased benefit.

Let me know your views and suggestions on this. Did you like them?